1.0 SUMMARY OF FINDINGS
In 2014, the Association of Science and Engineering Technology Professionals of Alberta (ASET) contracted Banister Research & Consulting Inc. to conduct the 2014 Members’ Web Survey. More than 1,500 ASET Members completed the online survey (n=1,508). Key findings from the 2014 ASET Members’ Web Survey included the following:
General Sources of Information
When asked where they find relevant information relating to their industry or field; more than half of the respondents (52%) look online, in general, followed by 17% who refer to others in the industry.
Perceived Value and Benefits
Continuing Professional Development
Communications and Promotions
2.0 PROJECT BACKGROUND
In 2014, the Association of Science and Engineering Technology (ASET) contracted Banister Research to conduct the 2014 Members’ Web Survey. A total of 1,508 ASET Members completed the online survey, available from September 23rd to October 10th, 2014. Survey objectives included the following:
All components of the project were designed and executed in close consultation with the Association of Science and Engineering Technology (the Client). A detailed description of each task of the project is outlined in the remainder of this section.
3.1 Project Initiation and Questionnaire Design
At the outset of the project, all background information relevant to the study was identified and subsequently reviewed by Banister Research. The consulting team familiarized itself with the objectives of the Client, ensuring a full understanding of the issues and concerns to be addressed in the project. The result of this task was an agreement on the research methodology, a detailed work plan. and project initiation.
Banister Research worked closely with the Client in designing the survey instrument. All draft versions were submitted the Client for review and approval.
3.2 Survey Population and Data Collection
The web-based survey was available online from September 23rd to October 10th, 2014. A total of 1,508 surveys were completed by ASET Members during this time; results provide a margin of error no greater than ±2.4% at the 95% confidence level, or 19 times out of 20.3 The overall response rate was 8.6%.
The Client was responsible for communicating the survey opportunity. All ASET Members were sent an e-mail invitation to complete the survey, which included the URL. The survey was hosted on Banister Research’s web server to ensure the confidentiality of responses. A test link was provided to the Client for review and approval prior to the launch of the survey.
3.3 Data Analysis and Project Documentation
While data was being collected, Banister Research provided either a written or verbal progress report to the Client. After the questionnaires were completed and verified, all survey data was compiled into a computerized database for analysis.
Data analysis included cross-tabulation, whereby the frequency and percentage distribution of the results for each question were broken down based on respondent characteristics and responses (e.g. length of membership, demographics, etc.). Statistical analysis included a Z-test to determine if there were significant differences in responses between respondent subgroups. Results were reported as statistically significant at the 95% confidence level.
A list of responses to each open-ended question was generated by Banister Research. The lead consultant reviewed the list of different responses to each open-ended or verbatim question, after which a code list was established. To ensure consistency of interpretation, the same team of coders was assigned to this project from start to finish. The coding supervisor verified at least 10% of each coder’s work. Once the questionnaires were fully coded, computer programs were written to check the data for quality and consistency. All survey data was compiled into a computerized database for analysis. Utilizing SPSS analysis software, the survey data was reviewed to guarantee quality and consistency (e.g., proper range values and skip patterns).